About the Company
At Gus Tacos, we stand as one of the fastest-growing Mexican restaurant chains in Toronto, offering an authentic Mexican culinary experience across 6 locations in the GTA, with plans for further expansion. Our dedication to culinary excellence and the exceptional quality of our offerings distinguish us as a prime destination for those seeking the true essence of Mexican cuisine, deeply rooted in the vibrant culture of Mexico's street food.
Whether it's for those who yearn for the bustling streets and lively taquerias of Mexico or for newcomers eager to explore its rich flavors, Gus Tacos delivers an experience that closely mirrors the authentic atmosphere and culinary delights of Mexico. Our emphasis is on providing traditional flavors within a setting that captures the lively and communal spirit of Mexican dining.
With a commitment to authenticity and an unwavering pursuit of excellence, Gus Tacos aims to encapsulate the genuine spirit of Mexican street food culture at every one of our locations. As we continue to expand, our goal is to enhance Canada's culinary landscape by sharing the love and vibrancy of Mexican cuisine daily. Through dedicated efforts and consistent quality, we invite our patrons to explore the dynamic culinary culture of Mexico, vividly brought to life with every dish we serve.
About the Role
A Marketing Lead is responsible for developing, implementing, and executing marketing strategies to achieve business objectives and manage brand’s success.
Key Responsibilities:
In this role, you will be the driving force behind our brand's growth during this exciting expansion phase. Your responsibilities will include:
- Marketing Strategy Management: Creating and leading the execution of integrated and multi-channel marketing strategies that promote La Chilaca Inc. group brands effectively, ensuring increased store visits, enhanced customer engagement, and heightened brand awareness.
- Media Asset Management: Spearheading the operations for paid, owned, and earned media assets, optimizing each channel to maximize reach and impact.
- Content Creation: Designing and developing mouthwatering content for various platforms, both online and offline that showcases our offerings and entices the audience. Ensure content is engaging, brand-aligned, and effectively communicates our value proposition.
- Brand Management: Maintaining brand consistency across channels and developing brand guidelines and messaging.
- Community Engagement: Engaging with our online community to build relationships, foster a positive brand image, and create a loyal customer base by utilizing social media and other digital platforms to connect with our audience and encourage interaction.
- Fostering Loyalty and Retention: Following throughout loyalty programs and tactics that encourage repeat business and foster a strong sense of community among our customers.
- Navigation of challenges: Navigating market challenges with agility and flexibility, adapting strategies as necessary to meet changing consumer preferences and market conditions.
- Generation of Innovative Strategies: Crafting cutting-edge marketing strategies that captivate and engage our target audience, differentiating Gus Tacos in a competitive market.
- Strategic alliances: Strategic alliances between two or more brands, influencers, or creators to co-create content, share audiences, and achieve mutual goals like increased brand awareness, expanded reach, and higher engagement.
- ROI/Reporting
- Market analysis
Qualifications:
- Passion for and knowledge of authentic Mexican cuisine
- Strong foundations on marketing strategy, brand management, market analysis, product positioning and social media management.
- Strategic thinking, innovation and results-driven skills
- Spanish fluency is considered an asset
Disclaimer
The following job posting is shared by Casta Latina Network solely for informational and community support purposes. Casta Latina Network is not the employer, recruiter, or hiring agent for this position, and assumes no responsibility for the accuracy of the information provided, the hiring process, or any employment outcome. All representations regarding compensation, job duties, and hiring decisions are the sole responsibility of the employer identified in this posting. Casta Latina Network encourages all employers posting opportunities through our platform to comply with applicable Ontario employment standards, including pay transparency requirements under the Employment Standards Act, 2000.